Every month we dedicate a blog to highlighting some of the many mobile ad mediation partners available to you through Fyber’s ad mediation platform. This month, we caught up with our friends over at InMobi to get their thoughts on the key benefits of rewarded video, recent success stories, and more.
Q: Tell us a little bit about your network.
A: InMobi is the world’s largest independent mobile ad network. Recognized by the MIT Technology Review as one of the 50 Most Disruptive Companies in the world, 80 of the top 100 AdAge brands advertise through InMobi. Advertisers can reach 1B unique devices through 17k mobile apps, and everyday InMobi receives 6 billion ad requests.
Q: Can you share with us a recent success story or achievement that your company is proud of?
A: We are really proud of helping over 17,000 developers monetize their mobile apps. Our goal is to help developers achieve their ad monetization goals, while preserving their app’s user experience. We do this by working with developers to help them choose the most appropriate ad format for their app. For example, we recently worked with the developers of Mr Jump, an iOS game that launched in May, to generate $40k a day on our network.
Q: What are the key benefits of rewarded video ads?
A: Rewarded video ads allow users to opt-in to watch a short video in exchange for virtual goods or gifts within the app. For developers, our rewarded video ad format helps monetize non-paying users at higher eCPMs than traditional formats like banner ads. Based on data collected through our network, we’ve also seen that rewarded video ads can help increase user retention. After unlocking a feature in exchange for watching an ad, users on average stay more engaged within the app – an added bonus on top of helping the developer monetize.
Thanks to InMobi for taking the time to share their thoughts with us! If you have any questions or are interested in getting started with Fyber’s ad network mediation solution, please contact your account manager.