Football fever is in the air — and that means more downloads and DAUs for football apps and games. So how do top mobile developers turn the soccer (err … football) frenzy into more revenue?
We asked the teams at Cosi Games (yes, the studio behind Pele Soccer Legend) and Aeria Games for some quick tactics and best practices. Here’s a quick snippet from Sascha Zehe, Associate Producer & Product Lead for Goal One, at Aeria Games:
“Football management apps like Goal One lend themselves to long play sessions, and when a player is that immersed, choosing ad units that have extremely high production value, and incorporating them wisely becomes even more important …”