Mobile Gamers in Latam: Three Things to Consider
With well over 85 million players and counting (according to data from Statista), the mobile game market in Latin America is primed for growth. But players in Latam are different than players in the U.S., Eastern and Western Europe, and of course, APAC countries like China and Japan.
So what should mobile game developers think about when it comes to monetizing Latam traffic?
We caught up with Jorge Prado, CEO of ICO Group — publisher of the Spanish-language best-seller Apensar — to get his take on the top three things to consider when targeting mobile players in Latin America.