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4 min read | Dec 7, 2020
Post-IDFA ready – Fyber, MOLOCO, and Branch successfully test SKAdNetwork for programmatic user acquisition
Soon after Apple’s announcement of its intention to fundamentally change how advertising-related privacy...
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3 min read | Nov 19, 2020
Key Takeaways from Digital Fyber Focus – Beyond IDFA
We’re still soaking up all the insights shared at our Digital Fyber Focus...
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2 min read |
Fyber FairBid Moves Into In-App Bidding Open Beta on Facebook Audience Network
Facebook Audience Network bidding is now available to all Fyber FairBid publishers. We...
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2 min read | Nov 16, 2020
New on Offer Wall Edge: Hit your ROAS goals with source-level ROAS measurement directly from your campaign dashboard
In the ever-changing reality of mobile growth marketers, one basic rule always holds...
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3 min read |
Fair, transparent, simple – Fyber FairBid is transitioning to first-price auction
The mediation landscape went through a generational shift with the introduction of bidding...
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2 min read | Nov 15, 2020
Fyber FairBid Multi-Testing now features a test duration recommendation
Thanks to a project led by Fyber’s Data Science team, we’ve just made...
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3 min read | Nov 12, 2020
What do we expect Beyond IDFA? Talking with Aarki’s Nicol Cseko before Digital Fyber Focus 2020
Fyber Focus has gone digital! Taking place on November 17th, next week, this...
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4 min read | Nov 9, 2020
Appreciate drives 25% lower CPIs and 30% uptick in ROAS on LAT inventory by leveraging Fyber’s Contextual App Targeting package
Since Apple’s first announcement, we wasted no time in testing Limited Ad Tracking...
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4 min read | Oct 14, 2020
Through the looking glass of a Product Manager’s Roadmap when industry changes arise
As product managers, we work closely with extremely talented developers, business teams, and...
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3 min read | Sep 24, 2020
Introducing FairBid SKAdNetwork Plist Generator – easily and effortlessly add the SKAdNetwork IDs to your info.plist files
Click here for the full steps to effortlessly add the SKAdNetwork IDs to...
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2 min read | Sep 9, 2020
Upgrades to Fyber’s Offer Wall Edge Placements feature make customization and growth even easier
Offer walls have stood the test of time as an ad format that...
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