- 3 min read | Jul 15, 2021
Introducing the FairBid Transparency Deck – our cards are on the table to tell your future, present, and past
Algorithm: an often intimidating word easily interchangeable with “magic” when it comes to...
- 8 min read | Jul 14, 2021
Game genres, meet your ad match!
The games category in the App Store boasts a whopping $100 billion consumer...
- 3 min read | May 24, 2021
Three elements that make hyper-casual resilient in a post-IDFA world
Tap, swipe, swerve, stack, merge. It’s game on! Since 2020, app stores have...
- 4 min read | May 19, 2021
Measuring the Incremental Sales Lift Across Mediums
The Fyber blog is your source of product updates, thought leadership, and actionable...
- 3 min read | May 12, 2021
How App Store context could enable your UA
Digital Fyber Focus is our online series hosting top industry players, thought leaders,...
- 3 min read | May 4, 2021
iOS 14.5 & ATT have arrived – what should you do now?
iOS14.5, Apple’s Tracking Transparency (ATT) and SKAN 2.2 is officially here! What...
- 4 min read | Apr 19, 2021
Just landed – Fyber’s Offer Wall Edge Multi Reward Offers
You asked, and we answered! We are excited to announce that Multi Reward...
- 3 min read | Apr 6, 2021
How APPRECIATE has been driving ROAS without IDFA
Digital Fyber Focus is our online series hosting top industry players, thought leaders,...
- 3 min read | Mar 25, 2021
How Publishers Can Prepare for Apple’s App Tracking Update – No IDFA? No Problem
From the post-IDFA Alliance – industry leaders joining forces to share knowledge for...
- 2 min read | Feb 16, 2021
Your must-have Publisher’s Checklist to prepare for post-IDFA
We are moments away from the post-IDFA era. Apple’s AppTrackingTransparency (ATT) framework is...
- 4 min read | Feb 15, 2021
How to maximize automation for your app on FairBid
If life is a journey towards complexity it can feel like the ad-tech...
- 7 min read | Feb 10, 2021
In time for Valentine’s Day, 7 games we’re in love with right now
Looking back on the history of mobile games, 90’s kids will remember the...