BERLIN, Germany – SponsorPay, the leading international platform for mobile app monetization and distribution, has helped top developer Creative Mobile achieve two times the revenue of in-app purchases. In addition, the company has announced partnerships with leading developers Out Fit 7 Ltd, HandyGames, Apostek and Yuilop.
“Offers make us 1.5-2x more revenues than in-app purchases,” remarked Vladimir Funtikov, CEO and founder of Creative Mobile, a leading developer on Android and maker of super-hit Drag Racing, one of the 10 most downloaded Android apps of all time. “SponsorPay’s powerful mobile product has sparked significant revenue growth for us in the US and also opened up new markets in Europe and Asia.”
Although the Android platform has surpassed iOS in market share, its developers have not seen that translate into revenues. According to investment bank Piper Jaffray, Android has generated just $330 million in gross revenue from paid apps compared to $4.9 billion from iOS. This has pushed Android developers to embrace new monetization strategies and a recent study by analytics firm Distimo revealed that 68% of the 25 highest grossing Android applications use in-app purchases.
SponsorPay’s mobile platform has been instrumental in helping such developers see higher profits. The company’s comprehensive ad inventory includes app install and engagement campaigns, video ads as well as exclusive mobile cost-per-action (mCPA) offers based on the company’s proprietary mCPA solution. This equips SponsorPay with exclusive offer inventory unavailable to other players in the market. “I’m excited about our partnerships with these leading developers – helping them and others to boost profits and reduce user acquisition costs,” said Janis Zech, CRO and co-founder of SponsorPay.
“SponsorPay more than deliver on all their promises – they’re one of our best partners,” said Rok Zorko, co-founder of Out Fit 7 Ltd, one of the world’s largest mobile developers and creators of the Talking Friends series of apps, including the smash hit Talking Tom Cat, that have seen more than 300 million downloads.
“We are careful about only offering relevant advertising to our users. SponsorPay gives us the opportunity to do so through their diverse and highly targeted mobile offerings,” noted Markus Kassulke, CEO and co-founder of HandyGames, maker of popular titles Super Dynamite Fishing, Guns ‘n’ Glory and Clouds & Sheep.
“Sponsorpay’s dynamic and result oriented approach to monetization makes them an absolute delight to work with!” added Dheeraj Sood, Director of Mobile Products at Apostek, the leading Indian developer behind Slot Machine and Pocket Bingo.
SponsorPay’s large network of premium developers enables the company to ensure value to distribution partners. In addition, the company’s innovative engagement products guarantee long-term results for clients. “SponsorPay’s rewarded install model boosts revenues from non-paying users and enhances app engagement,” agreed Jochen Doppelhammer, CEO of yuilop, a popular app that enables smartphone users to communicate free of charge with 100% of their contacts independent of wireless carriers whether their contacts use the app or not.