Press Release: SponsorPay Introduces Industry-Leading mCPA Solution for Mobile App Monetization, Hires Tehyon Kim as VP of Developer Relations

By Projjol Banerjea
Tuesday, August 30, 2011 / 1 min read

Berlin, GERMANY / San Francisco, USA – SponsorPay, the leading international offer-based payments provider, has introduced proprietary mobile-optimized cost-per-action (mCPA) campaigns to its app monetization solution. The company has also appointed Tehyon Kim VP of Developer Relations.

“Since the inception of our mobile business, we’ve been focused on diversifying our ad inventory according to our core competencies so as to not be solely dependent on cost-per-install (CPI) campaigns. Our unique mCPA technology ‘mobile-izes’ our vast global inventory and enables our developer partners to significantly improve monetization in games across iOS, Android and Windows Phone platforms,” said Janis Zech, CRO and co-founder at SponsorPay.

SponsorPay’s mCPA product has been built in-house to capitalize on the company’s established strengths – unmatched international coverage with offices in three continents and strong local ad-sourcing relationships. It includes mobile-optimized offers from the company’s extensive global CPA inventory as well as innovative cross-platform ads and special mobile-only offers. Importantly, the solution equips the company with exclusive offer inventory unavailable to other players in the market.

SponsorPay’s turnkey mobile platform includes the following products:

  1. mobile video ads that are ideal to monetize ‘top of the funnel’ users,
  2. CPI and engagement (CPE) campaigns that boost app discoverability for Android developers, and
  3. mCPA offers optimized for mobile interfaces that deliver the highest payouts by letting users participate in interactive advertising such as surveys and trials from renowned brands.

“SponsorPay’s broad offer selection has had a substantial impact on our revenues. We’re very happy to partner with them on innovative formats,” commented Alexandre Sanmartin, Advertising Sales Manager at yuilop, a free SMS and real-time communication application.

Furthermore, Tehyon Kim joins SponsorPay as VP of Developer Relations to accelerate the company’s mobile platform’s growth. Kim comes to SponsorPay with an impressive track record; most recently, he was Director of Publishing Sales at Tapjoy.

“Tae is impressively results-driven and committed, which makes him the perfect fit for us. His vast network, understanding of developers’ needs and knowledge of the mobile and games industries will further accelerate our growth,” said Andreas Bodczek, CEO and co-founder at SponsorPay.