How Publishers Can Prepare for Apple’s App Tracking Update – No IDFA? No Problem

From the post-IDFA Alliance – industry leaders joining forces to share knowledge for post-IDFA success. Including Fyber, Liftoff, Chartboost, inMobi, Vungle, Singular and AdColony.

 

The No IDFA, No Problem initiative is a resource hub, designed for app publishers and mobile marketers to support their seamless transition into a privacy-friendly ecosystem. On this website, you will find a wealth of videos, articles, case studies, best practices, webinars, and tools, that arms our industry with actionable information.

 

With Apple’s upcoming App Tracking Transparency (ATT) update set to kick in with iOS 14.5 in early Spring, it’s important to get your app SKAdNetwork ready so you can continue to monetize on iOS 14.5 devices.

 

These are the steps that you can take today:

  1. Update your monetization partner SDK to the latest version and
  2. Add your supply partner’s complete list of SKAdNetwork to your info.plist

 

Here are some tips from the industry’s top supply partners:

Make sure all SKAdNetworks are in lowercase on your plist 

Per Apple’s specs, you must lowercase the ad network identifier strings for installs to be tracked on your app. – Fyber

Release your app as soon as possible

Don’t wait until ATT kicks in! Push your newest app version with that latest SKAdNetwork IDs so users have more time to update to your latest app version. – Fyber

Run A/B tests to improve opt-ins

Try experimenting with messaging, design and even timing of the permission pop-ups to maximize opt-in rates. – InMobi

Enable monetization on all support ad formats to maximize revenue

Enable high-impact ads like rewarded video, playables and interstitials, which score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend. – InMobi

Be more flexible in your waterfall strategy

Think about new channels such as Google Play and Amazon if you aren’t on those platforms today. Chartboost is one of the few ad network partners that supports ad monetization on Amazon. – Chartboost

Be flexible with your SDK schedules and updates

Apple is constantly updating their specifications and documentation which might require us as monetization partners to update our SDKs. – Chartboost

 

To get started, visit your partner’s to install the latest SDK and add your partner’s complete list of SKAdNetworks to your info.plist.

 

Quick links to your monetization partners’ latest SDKs and SKAdNetwork IDs:

 

SDK
SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs
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SKAdNetwork IDs

 

Visit our website to find what you need to market and monetize your apps in a post-IDFA world

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