">
">
">

Recap of the SponsorPay Roundtable

Tuesday evening, we held our roundtable discussion on in-game and app advertising at SideBar in Manhattan. The roundtable panel was comprised of individuals with experience at Zynga, Electronic Arts, Publicis, R/GA, Microsoft and Viacom among others.

All-in-all, it was a great night filled with fun, networking and great discussion. Some of the topics covered included: the importance of female gamers, user engagement and development challenges as well as key opportunities within the space for advertisers.

For instance, Wade Tinney, CEO of Large Animal Games, suggests, “Agencies are good at some things. But they have not understood the games market. They spend too much time talking about it and bring the gamers in way too late. That’s not a good fit.”

For more info on the event, check out the article on ClickZ.

A big thanks to our panelists and those who supported the event by attending! Check out the pictures below.

Read these next

Contact Us










By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.