Introducing Fyber’s RTB Exchange

By Tiffany Cantle
Monday, March 2, 2015 / 1 min read


We’re excited to announce the open beta of Fyber’s Real Time Bidding (RTB) platform. Through RTB – a programmatic technology – Demand Side Platforms (DSPs) and their advertisers can bid on app developers’ RTB inventory in real time and apply fine-tuned targeting on the inventory most relevant to them. With this launch, Fyber now brings together a mediation layer across Interstitials and Rewarded Video with an RTB exchange.

For DSPs, Fyber’s OpenRTB exchange enables access to a growing base of unique mobile inventory through Fyber’s mobile Supply Side Platform, with 100% in-app placements from premium developers. Through high-performance ad formats – including Opt-in Video and Interstitials – DSPs and their advertisers can reach the segments that matter most from Fyber’s 150M+ monthly unique users and adjust their campaign budgets in real time to respond to performance. DSPs already integrated into Fyber’s RTB platform include TradeMob, Mars Media Group, Ajillion, Pocket Math, Remerge and Liquid M.

Mobile RTB exchange quote“With the introduction of a RTB exchange into the Fyber platform, our goal is to serve as a one-stop shop for publishers to manage all of their mobile advertising needs,” said Janis Zech, Fyber’s Co-founder and CRO. “For DSPs, we want to become the de facto platform for transacting high-value ad formats such as Interstitials. We knew this was an inevitable move for Fyber, and are thrilled to be rounding out our stack and offering an RTB exchange, especially as more budget and demand moves towards programmatic. This move enables us to provide developers
with access to all budgets available in the exchange.”

Mobile RTB exchange infographic
For developers, the launch of Fyber’s RTB Exchange means instant access to more high-quality Interstitial – and soon, Rewarded Video – demand, from leading DSPs with larger budgets. Programmatic demand competes against developers’ other demand sources, including mediation, to ensure that the highest-paying ad is always served first.

“It’s great to see Fyber’s platform expand to support RTB for mobile advertising,” said Reid Sheppard, Director, Analytics Technology and Ad Revenue, Sunstorm Games. “Programmatic access to larger ad budgets and more inventory will allow us to utilize the Fyber platform to the full extent, providing efficiency and more revenue streams.”

RTB Exchange SunstormQuote

Ready to take advantage of the power of programmatic?

  • To join our OpenRTB beta as an advertiser, please contact [email protected].
  • If you’re a developer interested in opening your inventory to Fyber’s Programmatic Exchange, please contact your Account Manager.
  • To read the full press release about Fyber’s RTB Exchange, click here.