It’s no surprise that holiday downtime leads to increased user activity – more activity means more available ad impressions, which is why Q4 is an ideal time to integrate an ad monetization solution and make the most of holiday traffic. Across the board, Fyber clients demonstrate impressive growth during the holidays; in this spotlight piece, we take a closer look at this seasonal trend and at the significant revenue boosts experienced by Fyber client, Smule, during the 2013 holiday season.