Social Point simplifies ad monetization for increased eCPM
Thursday, December 18, 2014 / Less than a minute read
In our latest case study, we take a look at how Social Point – one of Europe’s leading game developers with more than 50 million monthly active users – successfully streamlined their ad monetization strategy, while pinpointing key opportunities to maximize revenue. In the study, we examine how Social Point:
- Achieved average weekly eCPMs between 45-82% higher than publishers who only integrated a single ad source.
- Determined when and how to tweak the amount of in-game currency rewarded for completing offers.
- Tackled key ad monetization challenges, such as non-standardized reporting of KPIs from various demand sources and time-consuming integrations.
