Mobile now represents 76 percent of SponsorPay’s business, as compared to 40 percent in 2012
BERLIN, Germany – Jan. 28, 2014 – SponsorPay, a leading mobile supply side platform, today announced its fourth consecutive year of double digit growth and reaffirmed its transformation into a mobile ad tech company. SponsorPay’s progress trended alongside the prior three years, remaining strong with 82 percent YOY revenue growth in December 2013. Furthermore, mobile jumped from comprising just 25 percent of impressions (ads shown to users) in January 2013 to 70 percent in December. The success of the company’s shift to mobile is underscored by SponsorPay’s recent induction into VentureBeat’s index of the Top Ten Mobile Advertising Companies.
Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, SponsorPay was lauded for easy integration, product support and a “fan favorite” dashboard. This resounding endorsement coupled with SponsorPay’s steady progress lays the foundation for the company’s 2014 plans to enhance its Ad Monetization Platform’s mediation layer and Ad Marketplace as well as continue its mobile expansion.
SponsorPay’s Mediation Platform addresses key challenges faced by developers in a crowded app and mobile advertising space. The Mediation Platform launched with drag and drop SDK integration, prompting VentureBeat to highlight SponsorPay as the “easiest mobile ad network to install and deploy” in the aforementioned ad Index. 2013 was dedicated to rolling out product enhancements that allow developers to automatically optimize based on eCPMs, prioritize ad networks on a country basis and view results through a consolidated and transparent unified revenue reporting system.
“Fragmentation is a critical issue faced by developers,” said Janis Zech, co-founder and CRO of SponsorPay. “Our solution empowers developers to manage their ad monetization strategy on a central dashboard equipped with features that simplify and streamline, all while supporting developers’ direct relationships with ad networks.”
SponsorPay’s Mediation Platform is complemented by its Global Ad Marketplace, which enables developers to open their ad inventory to bids from ad networks, demand side platforms, agencies and direct advertisers. The marketplace’s success helped drive increased audience and app reach for demand partners. SponsorPay’s audience (monthly active users served ads by SponsorPay) climbed by 62 percent while the number of mobile applications integrating SponsorPay’s Ad Monetization Platform increased by 65 percent.
To fuel and sustain this company growth, SponsorPay continues to extend its global footprint, with substantial investment in the U.S. market. The company welcomed Ted Liang as VP of Global Ad Marketplace & Partnerships to its new dedicated office space in the heart of San Francisco. The San Francisco office nearly quadrupled in 2013 to 15 people, including SponsorPay CEO and co-founder Andreas Bodczek, who relocated from the company’s Berlin headquarters. In 2014, SponsorPay plans to build on this momentum, adding an additional 10 new hires to its Bay Area team.