APPNATION 2013 is winding down. Between Fyber’s (formerly SponsorPay) presentation, panel participation and booth presence, it’s been a busy week. Never fear, we took time to enjoy while we could (as evidenced by Emily’s Elephant QT below).
We began the event with a bang, presenting on how to generate sustainable, predictable revenue on mobile through the integration of advertising technology with one of our marquee developers, Glu. Christian Limon, VP of Advertising and Growth at Glu Mobile, joined our Senior Director of Developer Relations, David Diaz, on stage to discuss the app ecosystem, monetization best practices and SponsorPay’s integration in Deer Hunter 2014. Christian shared that Deer Hunter 2014 has surpassed 19,000 years of game play since its mid-September launch. Impressive stuff!
Ben Chen rounded off our onstage presence, sitting on the Monetizing Mobile and In-App video panel with The Weather Company, Brightroll and moderated by Peter Farago, formerly at Flurry. The dialogue focused on the explosive rise of video, the need to simplify and standardize distribution channels and the importance of transparent reporting to meet both publisher and demand-side needs.