Inside Social Apps in San Francisco brought together leaders from the mobile app ecosystem to discuss various challenges faced by the industry.
SponsorPay helped shape the dialogue by organising a workshop on “How Developers Can Successfully Monetize the Multi-Platform Landscape on iOS & Android.” Projjol, our VP of Marketing and Business Development, directed the discussion among executives from some of the hottest companies in the space:
Chris Akhavan, President of Publishing, Glu Mobile
Tom Hess, Lead Producer, DeNA
Mike DeLaet, SVP Business Development, Kabam
Alex Rosen, Director of Prod Mgmt & BI, GREE
The panel delivered compelling insights into how these publishers are taking advantage of the booming global trends in gaming. Here are some key takeaways that had the audience thinking:
Taking a localized approach to markets is critical. This does not just mean the high-quality translation of textual content, but also the adaptation of artwork and game mechanics to fit regional audiences.
In-game events are the most effective strategy currently used to boost monetization/conversion rates in F2P games. Virtual retail is also an area that’s fast gaining focus – developers are paying a lot of attention to the user experience in virtual stores, as well as virtual goods promotions.
Word-of-mouth is among the most important channel for user acquisition across platforms. This has resulted in most publishers employing a multi-platform approach – if users tell friends about a game and it’s not available for their devices then it’s a lost opportunity.
Data shows that those who engage with incentivised ads to earn currency or content tend to convert into paying users.
Interested in learning more? We have the video of the entire conversation for you to enjoy below!