In 2015, header bidding came to be. Within two years, over 70% of the leading North American web publishers had adopted header bidding. Now, the mobile app advertising space is undergoing the same evolutionary shift. But what will be the impact of header bidding on mobile app monetization?
Join Fyber’s Itai Cohen, Director of Corporate Strategy and David Pokress, EVP of Global Publishing at AdColony for a webinar designed to establish a basic understanding of the value proposition, mechanics, and market dynamics of header bidding (across web and in-app).
- Itai Cohen, Director of Corporate Strategy at Fyber
- David Pokress, EVP of Global Publishing at AdColony
- Thursday, August 23, 11 a.m. PT
What does it take?
The in-app environment is inherently different from mobile web, and requires a different approach to achieve a “true state of header bidding” in this “headerless” space. With various platforms claiming they have a unified auction or an in-app header bidding solution, now is the time to understand what it takes to create a true state of header bidding in the in-app environment.