SponsorPay is wrapping up a very busy but successful week at Internet Week New York and APPNATION! To kick-off the events Andrew Bibby, SVP of Advertiser Sales at SponsorPay, participated in a panel together with Corona Labs, Lifestreet Media and Fire Maple Games. The “Masters of Monetization” led an interesting discussion on methods to monetize mobile apps touching also on different advertising models and the superiority of value-exchange to other formats such as display.
The week continued with SponsorPay’s Bootcamp where Andrew led a compelling conversation with leaders in the industry including Sam Glassenberg, CEO of Funtactix, Bryan Hamilton, VP of User Experience at Razorfish, Tina Daniels, the Chief Revenue Officer at Syncapse and Cesar Brea, a Partner at Force Five Partners. Their discussion included perspectives on engagement tactics and strategies, second screen viewing and the impact of home entertainment devices such as the new Xbox One on engagement.
The events ended on a great note with a rooftop reception at the Upstairs bar at The Kimberly Hotel in NYC. It was a blast for all who attended – and thankfully the threatening thunderstorms never paid a visit!
Check out the photos below and make sure to click on the links to get more detailed coverage of the events!