The Evolution of Online Payment Methods and Models
Our Director of Marketing, Projjol, and one of our Marketing Managers, Joe, recently wrote a guest post for The Paypers, an independent source for news and analysis for professionals in the global payment community.
Projjol and Joe introduced the changing landscape of online payment methods and models. Specifically, they discussed how online publishers and content providers have begun to shift from subscription-based (fixed price) and display advertising-funded revenue models to freemium strategies often powered by micro-transactions.
To read the piece in its entirety, visit thepaypers.com.