Here is our weekly feature in which we share the top articles we enjoyed.
New York Times, Advertising Relearned for Mobile by Claire Cain Miller (@clairecm)
This article discusses the fact that more consumers are beginning to access applications on their smartphones and tablets, forcing advertisers to search for a new way to reach us there. We can no longer benefit from slapping print ads online, as consumers pay little to no attention to these images. As a result, advertisers are increasingly tailoring ads to phones by taking advantage of elements such as their ability to track location, make a call, show maps with directions and add calendar results. The percent of our ad buy will continue to grow because that is where the consumer is.
We also found these articles interesting:
- Forbes, Mobile Marketing – The Elephant In The Room For Marketers by Steve Olenski (@steveolenski)
- TabTimes, Smartphone comparison study reveals tablet users are older, play more games & spend more time with apps by Doug Drinkwater (@DougDrinkwater1)