Here is our weekly feature in which we share the top articles we enjoyed.

iMedia Connection, 5 reasons to embrace in-game mobile advertising by Cara Stromness (@CaraStromness)

It’s no secret that more consumers are adopting smartphones and downloading a plethora of apps. Among the most popular of apps are games. Due to the simple “pickup and play” nature of these games, a much wider audience is playing compared to more traditional games. As Cara Stromness tells us, this presents a unique opportunity to tap into the mobile market by buying in-game advertisements.

We also found these articles interesting:

• Adotas, Five Tips To Reach The Mobile Holiday Shopper by Joey Greenstone (@joeygreenstone)
• Business Insider, BII REPORT: How Retailers Are Trying To Own Mobile Commerce