Top Articles of the Week 11/23 – 11/30: SponsorPay in the Press

By Projjol Banerjea
Friday, November 30, 2012 / 1 min read

SponsorPay hosted a roundtable Tuesday night, discussing in-game and app advertising. The roundtable panel featured individuals with experience at Zynga, Electronic Arts, Publicis, R/GA, Microsoft and Viacom, among others. Below are some articles surrounding the event that we wanted to share:

“Last night in New York, executives from marketing companies such as Publicis and game developers Funtactix and Large Animal Games discussed the growing trend of putting ads into mobile and social games. Marketers want increased exposure while game developers see ads as an opportunity for revenue—but the trick of course is to not turn off the users, who are just looking for some fun.”

“The banner ad is dead, say digital marketing pundits, so what’s a better way for brands to reach consumers? Integrating ads into online games and allowing users who view the ad to win points or other rewards in the game, is an increasingly attractive way for consumers to engage with advertising.”

“Yet advertising budgets are far from reflecting this market’s potential, according to a panel of gaming and ad industry executives who gathered at New York watering hole SideBar yesterday evening to discuss in-game advertising.”

We also enjoyed this article that highlights the importance of mobile advertising:

“The personal attachment consumers have with their mobile devices and elements such as location-based services give marketers a distinct platform to broadcast themselves,” says Projjol Banerjea, vice president of marketing and sales for SponsorPay. However, he reminds marketers that a unique platform needs a unique plan of execution. “A desktop campaign cannot simply be ported from online to mobile,” he says. “There is much higher sensitivity to friction on mobile, so elements such as mobile-optimized landing pages are a must.”