Top Articles of the Week 12/17 – 12/21

By Projjol Banerjea
Friday, December 21, 2012 / Less than a minute read

Here is our weekly feature in which we share the top articles we enjoyed.

New York Times, U.S. Mobile-Ad Sales Expected To Nearly Triple This Year by Evelyn M. Rusli (@EvelynRusli)

eMarketer released a report on Monday showing that advertisers are warming up to mobile ads faster than expected. The research firm expects mobile advertising to nearly triple this year to more than $4 billion. Mobile ad sales are improving as advertisers start to catch on to mobile and are learning how to successfully woo consumers. As mobile becomes more important, it still remains a small sliver of the advertising market in the US, as it is predicted to represent 2.4% this year and 11% by 2016.

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