Top Articles of the Week: 2/2 – 2/8

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Here is our weekly feature in which we share the top articles we enjoyed:

The Mobile Marketing Association and Session M found that the majority of consumers watching the Super Bowl would’ve liked to take action on their mobile devices, based on television commercials, but most didn’t. 21% of consumers preferred to see more commercials inviting them to interact with the brand on a mobile device and be rewarded with incentives and content for their actions.

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