Here is our weekly feature in which we share the top articles we enjoyed:

• MediaPost, Super Bowl Ads On Mobile Don’t Encourage Brand Interaction by Laurie Sullivan (@LaurieSullivan)

The Mobile Marketing Association and Session M found that the majority of consumers watching the Super Bowl would’ve liked to take action on their mobile devices, based on television commercials, but most didn’t. 21% of consumers preferred to see more commercials inviting them to interact with the brand on a mobile device and be rewarded with incentives and content for their actions.

We also found these articles interesting:

• Forbes, Super Bowl Ads Bow to the Mobile Screen by Erika Morphy (@emorphy)
• TechCrunch, Zynga Q4 Highlights: 72M Users On Mobile, Lots of Midcore, Real-Money Is On Track by Kim-Mai Cutler (@kimmaicutler)