Here is our weekly feature in which we share the top articles we enjoyed:
- MediaPost, Super Bowl Ads On Mobile Don’t Encourage Brand Interaction by Laurie Sullivan (@LaurieSullivan)
The Mobile Marketing Association and Session M found that the majority of consumers watching the Super Bowl would’ve liked to take action on their mobile devices, based on television commercials, but most didn’t. 21% of consumers preferred to see more commercials inviting them to interact with the brand on a mobile device and be rewarded with incentives and content for their actions.
We also found these articles interesting:
- Forbes, Super Bowl Ads Bow to the Mobile Screen by Erika Morphy (@emorphy)
- TechCrunch, Zynga Q4 Highlights: 72M Users On Mobile, Lots of Midcore, Real-Money Is On Track by Kim-Mai Cutler (@kimmaicutler)