Top Articles of the Week: 3/16 – 3/22

By Projjol Banerjea
Friday, March 22, 2013 / Less than a minute read

Here is our weekly feature in which we share the top articles we enjoyed:

TechCrunch, Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds

Branded content is a great way to help build a brand, but marketers often run into difficulties using it effectively. While not surprising, a new digital marketing report from Forrester has found that trust in traditional push marketing techniques, like banner ads, is very low. Trust levels also varied by geographical region. The report also takes a closer look at how brands can better sell themselves and create content that works for them in today’s digital age.

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