Here is our weekly feature in which we share the top articles we enjoyed:
Branded content is a great way to help build a brand, but marketers often run into difficulties using it effectively. While not surprising, a new digital marketing report from Forrester has found that trust in traditional push marketing techniques, like banner ads, is very low. Trust levels also varied by geographical region. The report also takes a closer look at how brands can better sell themselves and create content that works for them in today’s digital age.
We also found these articles interesting:
- Marketing Pilgrim, Majority of DVR Users Record Shows Just to Skip the Commercials by Cynthia Boris (@MarketingPilgrm)
- Luxury Daily, US ecommerce sales to hit $370B by 2017, pushed by mobile: Forrester by Lauren Johnson (@LuxuryDaily)