Top Articles of the Week: 3/2 – 3/8

By Projjol Banerjea
Friday, March 8, 2013 / Less than a minute read

Here is our weekly feature in which we share the top articles we enjoyed:

VideoNuze, Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement by Stewart Schley (@stewartschley)

Social media is a driving factor in advertising and mobile video ads are no exception. The Social & Mobile Insights Report completed by Rhythm NewMedia shows that Facebook and Twitter social media buttons are integral tools for boosting engagement and in-stream completion rates. Many companies report an upwards shift in their ad campaigns with the inclusion of “like” and “share” buttons on mobile ads.

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