Top Articles of the Week: 3/2 – 3/8
Here is our weekly feature in which we share the top articles we enjoyed:
VideoNuze, Study: Mobile Video Ads That Include Social Media Buttons Drive 36% Higher Engagement by Stewart Schley (@stewartschley)
Social media is a driving factor in advertising and mobile video ads are no exception. The Social & Mobile Insights Report completed by Rhythm NewMedia shows that Facebook and Twitter social media buttons are integral tools for boosting engagement and in-stream completion rates. Many companies report an upwards shift in their ad campaigns with the inclusion of “like” and “share” buttons on mobile ads.
We also found these articles interesting:
- ClickZ, Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates by James Dohnert (@jamesdohnert)
- Business Insider, Zuckerberg Already Described How Facebook’s Most Central Feature Is Going To Change by Nicholas Carlson (@nichcarlson)