Here is our weekly feature in which we share the top articles we enjoyed:
AdWeek, What Does That Second Screen Mean for Viewers and Advertisers? by Lucia Moses (@lmoses)
The Time Warner Medialab conducted a series of studies of multitasking behavior. The studies suggested that advertisers will have to work harder to get and keep people’s attention as they move from screen to screen. Additionally, second-screen apps that complement the TV viewing experience can heighten consumer’s response to the advertising and programming.
We also found these articles interesting:
- Fast Company, 5 Ways To Thrive During Marketing’s Seismic Shift To Mobile by Scott Kveton (@kveton)
- AdWeek, Brands Favor Social Shares Over Likes by Christopher Heine (@Chris_Heine)