Top Articles of the Week 9/17-9/21

By Projjol Banerjea
Friday, September 21, 2012 / Less than a minute read

Here is our weekly feature in which we share the top articles we enjoyed.

The article discusses how the marketing landscape has shifted from a model based on interruption to a model based on choice. The voice in the old marketing model belonged to the brands, particularly the ones that spent the most money. Today, the voice belongs to the consumer, as they choose which brands they want to engage with. Branded video content revolves around a paid-to-earned ratio; the larger the earned audience, the more efficient the marketing. This article discusses and addresses hurdles faced with branded video content.

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