Here is our weekly feature in which we share the top articles we enjoyed from this week about gaming, social media and mobile:
Value Walk, Piper Jaffray: Facebook Is Still In The Game With Mobile Strategy by Nicholas Maithya
This article discusses how despite Facebook’s recent IPO, the company still has a window of opportunity as it continues to build on its mobile ad platform. Facebook’s mobile advertisements have seen revenues of $180 million as of June 30th. These statistics make Facebook one of the leading players in the growing mobile advertising industry. Mobile advertising revenues are believed to represent approximately 2% of Facebook’s total revenue for the year 2012, which is expected to account for 15-20% within the next 2 to 3 years.
As smartphone and tablet users continue to increase, U.S. consumers are predicted to spend more time on the mobile platform, rather than online. In anticipation of this growth, Facebook has built a strategy to develop its business around the mobile platform. If the company can maintain their high market share and translate it to its mobile platform, the social networking giant could be looking at annual revenues of around $1 billion in the U.S alone.
We found these three articles particularly interesting this week as well:
Engadget, ComScore: Android tops 52 percent of US smartphone share, iPhone cracks the 33 percent mark by Jon Fingas (@jonfingas)
IGN, The Challenges of Being an Independent Developer by Cam Shea(@IGN)
ClickZ, 9 Trends Defining Consumer Engagement by Sundeep Kapur