Here is our weekly feature in which we share the top articles we enjoyed. We chose to focus on mobile advertising this week.
AdWeek, Apple Upgrades iPhone, and Maybe the Mobile Ad Business, Tim Peterson
The article discusses the iPhone5’s features, highlighting the increased screen size. Apple’s iPhone is the world’s anchor in mobile devices. In order for mobile to continue to advance further, the iPhone must do the same. The device comes with a four-inch, in diagonal, screen opening the door for mobile advertisers and eliminating previous uncertainties over mobile’s limited real estate.
We also found these mobile advertising articles interesting:
- Forbes, Facebook CEO Mark Zuckerberg: We Burned Two Years Betting On Mobile Web Vs. Apps by Robert Hof (@robhof)
- HuffingtonPost, Twitter, Facebook and Mobile Ads: Why They Matter by Alex Palombo