With more than a billion smartphone users, including the world’s single biggest mobile population — China, with over 563 million users, as of early this year — APAC is a massive market of opportunity for mobile game developers.
But capturing that opportunity means taking on some serious challenges, including cultural and language barriers, app store fragmentation, and even a basic inability to drive in-game transactions.
So what’s a developer to do?
Get educated, don’t believe the hype — and definitely don’t give up — according to mobile and game industry consultant Josh Burns. With experience helping game companies like Zynga, Chukong and 6waves bridge the gap between the U.S. and Asia, Burns has a real-world, in-the-trenches perspective on monetization in the region.
So we grabbed a few minutes with him at Casual Connect SF, to take on the top misconceptions about the mobile games market in APAC.
The biggest (and most persistent)?
“Users in China don’t monetize.”
Watch the video below to learn why that’s not exactly true.
The Q&A kicks off our deep dive into APAC — and specifically, China — in advance of China Joy 2016. Fyber’s APAC team will be in Shanghai late next week, and you can find us at B736 – Hall W3.
Want to meet our team? Shoot us an email at [email protected].
You can also learn how we helped Melsoft Games monetize Toy Defense 2 players in China in this case study.