We’ve Rebranded! SponsorPay Is Now Fyber

By Stephanie Newman
Thursday, July 17, 2014 / Less than a minute read

We’re excited to announce that today SponsorPay has officially rebranded to Fyber.

SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply-side platform for app developers, as evidenced when our clients voted us into VentureBeat’s list of Top 10 Mobile Advertising Companies in January 2014. While it’s bittersweet to part ways with our old company name, rebranding to Fyber is a natural step for our company as we continue to enhance our product offerings and build the best mobile supply-side platform in the market.

So why Fyber? We chose this name because it represents the brand attributes of our company: innovative, empowering, and unifying. It’s our mission to provide innovative solutions that empower app developers to build the smartest ad monetization strategies possible by unifying today’s fragmented mobile advertising ecosystem.

If you’d like to learn more about our decision to rebrand, you can read our press release that went live today. 

We can’t thank you enough for the wonderful support you’ve extended to us at SponsorPay over the last five years, and we are thrilled that you are on this next journey with us as Fyber!

Yours truly,

Andreas Bodczek & Janis Zech
Co-Founders, Fyber