App Developers: Don’t let Blacklist bias derail ROI

By Arsenia Nikolaeva, Sr. Communications Manager EMEA
Wednesday, January 11, 2017 / Less than a minute read

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An app developer has plenty of hard choices to make when it comes to creation, promotion, and monetization of their game or app. You worked on creating a great app, amassed a decent following, so it is understandable that you don’t want a competitor’s call to action to decrease your user base. But is blacklisting competitors truly a sound monetization strategy?

jan_pollackIn the article Being smart about competitor mobile ads could increase your eCPM, Fyber’s Sr. Monetization Manager, Jan Pollack, shares some insights on blacklisting settings and how they can affect eCPMs and revenue derived from monetization. He also discusses in-app purchases (IAP) and rewarded video ads, and how using a mix of both can increase revenues.

In a controlled trial performed with the support of Fyber’s Monetization & Growth team, our client Storm8 found that not blacklisting competitive ads increased eCPMs by up to 40% and drove more revenue at no cost to user retention or engagement.

Jan has been working with Fyber’s app and game developer clients across Europe to provide smart monetization strategies for over 4 years. Together with his clients, Jan has extensively A/B tested ad placements, formats, and blacklisting settings to deliver winning monetization strategies.

Find out more on blacklisting in this featured post on App Developer Magazine, and you can also dive into the Storm8 case study here. Interested in going even deeper? Reach Jan or our developer relations team at [email protected].