When it comes to online video, it’s all about going viral. Recently, a report was published that chronicled the most-viral ads of 2012. A controversial 30-minute video stole the show in 2012. The short film, “Kony 2012,” released by Invisible Children Inc., created to rally opposition to rebel Ugandan Joseph Kony, was shared 10 million times. This number of views is twice the amount of the second place video, TNT’s “A Dramatic Surprise on a Quiet Square.” Video marketing continues to grow as the total number of video shares continues to climb year to year. Below are a few of our favorites from the list.