Fun, Games, And Lots of Business at Casual Connect San Francisco

Thursday marked the finale of Casual Connect, the three-day casual gaming event of the year. While industry experts recovered from last night’s happy hours for some last-minute networking and swag-snatching, the SponsorPay crew began breaking down our booth (see below).

David, So-Eun and Clara hard at work breaking down the SponsorPay booth
David, So-Eun and Clara hard at work breaking down the SponsorPay booth

From the show floor to the panels and lectures and after-event activities, the show was a success. It doesn’t get much better than networking and learning from the best and the brightest in the industry — especially when elaborate booths, company-sponsored mixers, happy hours, parties, and Candy Crush are involved.

Candy Crush Booth

Of course, it wasn’t all fun and games. SponsorPay got down to business at two APAC-focused industry panels, bringing together experts to talk about successes and challenges in APAC. DeNA, Crowdstar and NHN joined us on-stage to discuss lessons learned from industry leaders in Japan and South Korea. Among other insights, the audience appeared especially interested to learn that users in South Korea primarily game one-handed. The panelists also discussed the explosive success of Google Play in South Korea and Japan — the countries’ combined game revenue surpasses that of the rest of the world on Google Play.

On our “Mobile Gaming in China: Challenges and Opportunities” panel, which boasted panelists from Papaya Mobile, UMENG, Yodo1 and idreamsky, speakers identified key themes in the Chinese market to be distribution channel and content fragmentation, as well as localization. We were lucky enough to have Kim-Mai of TechCrunch moderate both panels.


The SponsorPay team left Casual Connect armed with new insights, potential partners and apparently scissors (watch out for Clara!). Until next year, Casual Connect San Francisco!

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