Fyber partners with Chartboost, offering access to games-only interstitial, video, & rewarded video demand

By Tiffany Cantle
Thursday, May 21, 2015 / 1 min read

Chartboost and Fyber Mobile Ad Mediation

We’re excited to announce that Fyber’s mobile ad mediation platform now offers support for Chartboost, providing our clients access to more leading, high-quality demand. Established in 2011, Chartboost offers a large network of games-only interstitial, video, and rewarded video ads on both iOS and Android.

“Partnering with Fyber was a natural fit for Chartboost,” said Clay Kellogg, CRO of Chartboost. “Offering access through Fyber’s ad network mediation layer allows developers to tap into our extensive network of games-only demand, while benefiting from the ease of management and optimization features provided by Fyber’s ad platform.”

Fyber’s supply side platform offers developers access to both its leading ad network mediation platform, as well as additional demand from the Fyber Programmatic Exchange, all through a single unified SDK. The mobile ad mediation platform makes it easier for developers to manage, optimize, and prioritize multiple demand streams from a central dashboard, which in turn boosts fill and maximizes revenue. In addition, Fyber’s predictive algorithm helps developers go beyond the traditional waterfall model to ensure that they are always served with the highest-paying ads.

“Fyber’s ad network mediation product allows us to effectively manage and optimize all of our demand sources in one place,” said Drew Kirchhoff, Product Development at Yodo1. “We’re excited that Fyber’s partnership with Chartboost, who has also been a partner of Yodo1, will allow us to work with yet another strong demand source through Fyber’s ad mediation platform.”

If you’re interested in working with Chartboost through Fyber’s ad network mediation platform, please contact your account manager.