GDC 2018 panel: The opportunities and hurdles of header bidding for mobile games

March 19 can’t come soon enough. Why? Because at this year’s Game Developers Conference, we’ll be discussing in-app header bidding—a technology that offers each ad impression to any type of demand source at the same time—in-person with mobile game publishers like you.


If you’re in San Francisco for GDC 2018, then come join Fyber’s Christy Wong-Taylor on March 22 as she’ll be anchoring a panel called “Mobile App Monetization Innovations in 2018: The Impact of Header Bidding Technology.” She’ll be accompanied by some of the leading mobile game ad monetization pros in the business, particularly from Glu, AdColony, SEGA, Pixelberry Studios, and MobilityWare.

Panel details

  • What: Mobile App Monetization Innovations in 2018: The Impact of Header Bidding Technology
  • Who: Fyber’s VP of Supply for North America Christy Wong-Taylor (Moderator), (Panelists): Glu’s Director of Ad Monetization Brian Kealer, AdColony’s EVP Global Publishing, Partner and Account Management David Pokress, SEGA’s Senior Director of Ad Monetization Adam Carey, Pixelberry Studios’s Head of Marketing and Ad Monetization Filippo De Rose, MobilityWare’s Lead Analyst Monetization Michael Ruffin
  • When: Thursday, March 22, 12:45-1:45 p.m.
  • Where: Moscone Center, West Hall, Room 3009

Fyber panel Game Developers Conference 2018 Moscone Center West map

The times they are a-changin’

In the web world, header bidding completely changed the game for publishers over the past two years. The solution created fair, real-time competition for any demand source to act on every ad impression. As a result, web publishers realized the real value of their ad inventory, leading to increased revenue.


Fyber’s team will be on the ground at GDC and would love to meet with you. Get in touch by sending a quick note with your availability.


Related: Bringing Header Bidding to Life for Mobile Apps

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