HubSpot’s Truth On Display Advertising

By Marketing Team
Thursday, June 6, 2013 / Less than a minute read

HubSpot put together a list of shocking display ad statistics they collected over the web that certainly caught our attention. Enjoy and share the ones you find particularly interesting!

 

10 Shocking But True Display Advertising Stats

  1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source:Solve Media) Tweet This
  2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScoreTweet This
  3. You are more likely to get a full house while playing poker than click on a banner ad.(Source: Solve MediaTweet This
  4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScoreTweet This
  5. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media) Tweet This
  6. The average clickthrough rate of display ads is 0.1%. (Source: DoubleClickTweet This
  7. You are more likely to birth twins than click a banner ad. (Source: Solve MediaTweet This
  8. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot MediaTweet This
  9. You are more likely to get into MIT than click a banner ad. (Source: Solve MediaTweet This
  10. You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media) Tweet This

These stats were curated from Digiday and Business Insider.

 

So, are there any good aspects of display advertising? Read the full article by HubSpot here and find out their view!