Industry News

HubSpot’s Truth On Display Advertising

HubSpot put together a list of shocking display ad statistics they collected over the web that certainly caught our attention. Enjoy and share the ones you find particularly interesting!

 

10 Shocking But True Display Advertising Stats

1. You are more likely to complete NAVY SEAL training than click a banner ad. (Source:Solve Media) Tweet This
2. Only 8% of internet users account for 85% of clicks on display ads (and some of them aren’t even humans!). (Source: comScore) Tweet This
3. You are more likely to get a full house while playing poker than click on a banner ad.(Source: Solve Media) Tweet This
4. The average person is served over 1,700 banner ads per month. Do you remember any? (Source: comScore) Tweet This
5. You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media) Tweet This
6. The average clickthrough rate of display ads is 0.1%. (Source: DoubleClick) Tweet This
7. You are more likely to birth twins than click a banner ad. (Source: Solve Media) Tweet This
8. About 50% of clicks on mobile ads are accidental. (Source: GoldSpot Media) Tweet This
9. You are more likely to get into MIT than click a banner ad. (Source: Solve Media) Tweet This
10. You are more likely to survive a plane crash than click on a banner ad. (Source: Solve Media) Tweet This

These stats were curated from Digiday and Business Insider.

 

So, are there any good aspects of display advertising? Read the full article by HubSpot here and find out their view!