Preparing for Launch at Mobile World Congress 2018

Fyber Blog Fyber Inneractive Heyzap updating

We’ve got something special in store for Mobile World Congress 2018, which is why we’re eager to see you in Barcelona later this month. We can’t share much with you right now, but you can get the full scoop starting February 26 at our booth.

Booth details

  • What: Fyber booth at MWC 2018 (and something special)
  • When: Monday, February 26-Thursday, March 1
  • Where: Booth G11 in Hall 8.1 at the Fira Gran Via (Google Maps)
  • If you have a few minutes to head our way, then we’d love to chat with you

Mobile World Congress 2018 MWC Fyber booth map new logo

Find us in Hall 8.1 with this map (above).

This is Fyber to ground control

Actually, maybe we can share a little bit about what we’re preparing for launch at MWC.

The mobile ad tech industry is at the precipice of a new frontier. A new frontier where demand of any shape or size can compete within a fair, unified auction.

To accomplish this, we’re having to knock down the current publisher waterfall setup seen in the mobile in-app ad space, in order to make way for something new, something that resembles the header bidding method that changed the game for web advertisers and publishers.

Related: Bringing Header Bidding to Life for Mobile Apps

At Fyber, we’re building a solution that embodies a similar vision. At MWC, we’ll share this with you and everyone else in the mobile ad tech community.

We’ll see you at our Mobile World Congress launch site, Booth G11 in Hall 8.1.

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