We are happy to announce our new membership into the Mobile Acquisition Transparency Alliance (MATA). MATA is quickly becoming the industry standard in user acquisition reporting. As we are committed to helping our advertisers run more effective campaigns, joining MATA is an important step for us. The reporting API will allow our advertisers to streamline their reporting to better track their ad campaign success with SponsorPay.
Key players have already joined the MATA group including Kontagent, AdColony, PlayHaven and Chartboost. We are proud to join MATA and start influencing how reporting standards will evolve in the future.