Former Microsoft Executive To Help Grow BrandEngage™ Advertising Platform
BERLIN – SponsorPay, the value-exchange advertising company, announced today that it has named Andrew Bibby as Senior Vice President of Global Advertiser Sales. He will oversee the strategy and execution of all initiatives related to SponsorPay’s BrandEngage advertising platform and will be responsible for the growth and development of the technology in current and new markets.
“Andrew has a strong track record of helping grow successful technology businesses and we’re thrilled to have him as a part of the team,” said Andreas Bodczek, CEO and co-founder of SponsorPay. “He’s joining SponsorPay at an exciting time, as value-exchange advertising continues to become more popular and demand for our technology grows significantly.”
Bibby joins SponsorPay’s London office and brings more than 15 years of experience in the digital space. Previously, he was the Global Agency Director at Microsoft where he established and fortified the company’s relationship with WPP, which counts GroupM, Grey Global Group, Ogilvy & Mather, Young & Rubicam and JWT among its subsidiaries. Prior to Microsoft, Bibby was a Managing Partner at digital agency Razorfish.
“SponsorPay is pioneering something very exciting in the advertising space and its client roster is very impressive,” added Bibby. “The BrandEngage product is at the cutting edge of high-quality engagement advertising. I’m excited to join the team and contribute to the company’s success.”
SponsorPay’s innovative BrandEngage solution (www.brandengage.com) offers rich user-initiated experiences for premium brands including social video and engagement campaigns within mobile apps, online games and social networks. The platform, launched in the summer of 2011, continues to see rapid adoption among brands and publishers alike. Platform revenues have more than doubled since last year and are forecasted to increase at an incredible pace in 2013.