The Fyber Ad Server: Fueling Publisher Revenue Growth

By Fyber Team
Thursday, March 10, 2016 / Less than a minute read

For many years, we’ve been on a quest to fuel the app economy, by creating solutions for smarter ad monetization.

As the mobile ecosystem matures, publishers and developers are launching multiple brands, and building app portfolios that reach millions of users around the world. This creates the need for more inventory control, and advanced revenue-generation tactics.

We believe in an agnostic approach to ad monetization, which is driven by tools enabling developers to create partnerships with any preferred ad partner. That’s why we’re excited to announce the launch of the Fyber Ad Server today.

With an easy-to-use, self-serve interface, the Fyber Ad Server empowers publishers to monetize their audiences at higher rates. Three key features set the Fyber Ad Server apart from other solutions in the marketplace. With the new Fyber Ad Server, mobile developers and publishers can:

  • Create and manage direct deals with advertisers and agencies, in addition to connecting to ad networks through tags  with no need to integrate a new SDK
  • Get granular controls and flexibility with campaign management, including targeting, pacing, pricing and creative testing
  • Enable competition between all sources of demand — including direct, programmatic and mediated campaigns, to deliver maximum revenue.

The Fyber Ad Server will roll out with select partners later this month, initially with support for rewarded video, followed by other formats, including interstitials. You can find out more about the new Fyber Ad Server here, or reach out to our team at [email protected] for a demo.