Here is our weekly feature in which we share the top articles we enjoyed:
- Search Engine Watch, Facebook’s Graph Search: the Ultimate Personalized Discovery Engine? by Ben Straley (@bstraley)
This article introduces Facebook’s new Graph Search feature. This feature is huge, especially for brands, digital marketers, and publishers, as the more content that gets shared, liked or commented on through Facebook, the greater the chances of discovery of that content through the Graph Search. Ben Staley answers the following questions regarding Facebook’s new feature: What is graph search? What does it do? What is it good for? Will consumers use it? How will Facebook monetize it? And the most important question for us, what does it mean for brands and publishers?
We also found the articles interesting: