">
">

Top Articles of the Week 12/10 – 12/14

Here is our weekly feature in which we share the top articles we enjoyed.

The Next Web, Opera sums up 2012 in mobile advertising: iOS, the US and multimedia are the market drivers by Andrii Degeler (@shlema)

Opera Software highlights insights in mobile advertising from 2012 with its new “mobile advertising” report. The report showed that iOS leads the way in ad impressions once again with 44%, from which 65% is iOS 6. Android falls far behind with 29%. Researchers from Opera also named the iPad and iPhone the most successful devices of 2012. In addition, the United States is still the clear leader in ad impressions with 65%, while Russia and Ukraine saw a rapid growth of 95% in monthly impression volumes since January, making it the fastest growing emerging market. Finally, the report also found that multimedia is on the rise as this category accounted for 15% of revenue with 23.8% of mobile ad impressions.

We also found these articles interesting:

 

Read these next

Contact Us










By sharing your information you are agreeing to receive communications in regards to any questions or requests submitted on this form. Fyber will keep your information solely for internal tracking purposes and will not use this information for any other purpose. You may request to delete the information provided at any time.

If you send us a message by clicking the "Send" button, we use a recaptcha service provided by Google LLC to check whether the message was sent by a natural person or a computer program ("bot") in order to ensure that only valid user requests are forwarded to us. Google LLC processes personal information from your browser, such as your browser settings and your click behavior on this screen. Please refer to the Privacy Policy for further information on data processing procedures of our third-party services.