Top Articles of the Week: 2/9 – 2/15

By Projjol Banerjea
Friday, February 15, 2013 / Less than a minute read

Here is our weekly feature in which we share the top articles we enjoyed:

eWEEK, Google Will Hit $5 Billion in Ad Revenue from Tablets in 2013: Study by Todd R. Weiss (@TechManTalking)

A new study from Marin Software predicts that the increasing popularity and usage of tablet computers will lead to increases in ad revenue. The report states that “conversion rates on search clicks originating from tablet devices increased dramatically in 2012, rising 31 percent from January to December.” This means that consumers were following through with purchases after seeing and clicking the ads that popped up on their tablets. In addition, the report predicts that the conversion rate of tablets will exceed the conversion rate of desktop computers by the end of 2013.

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