In his latest guest post, Projjol Banerjea, our Director of Marketing, discusses the opportunities for branded video in social games.
Online video advertising spending continues to grow and is expected to reach more than one-third of US display ad spending in 2014. The increased budgets have been triggered by successful results – brand engagement has seen a massive 98% increase and completion rates have passed 50% for the first time. Concurrently, social games have evolved into the ‘new soap operas’, attracting daytime audiences with substantial disposable incomes. Therefore, video advertisers are well advised to consider this still relatively new but fast growing channel.
To learn more about how to deliver successful campaigns, check out Projjol’s guest post on video marketing blog ReelSEO: Why You Should Consider Online Games as a Marketing Channel for Video .